Live from Times Square

    Posted: November 14th, 2008 | Author: MO | Filed under: Uncategorized |

    Michael Orlinski
    On November 2nd I completed my 4th marathon by running the ING NYC Marathon. It was cold, windy, and a total blast. The folks of New York graciously came out and supported all 39,000 runners and helped make for a great energy along the course; a special thanks to my future in-laws for standing in the cold even though I missed them along the course.

    While running the race was the weekends highlight another fun part of the weekend was having an image of me and the fiance broadcast on the Giant Billboard above the ABC studio in Times Square. As mentioned in a previous post “LocaModa-Free Mobile Interactive Applications” it’s become standard for company’s to tie digital billboards in Times Square with a interactive mobile campaign. Asics a NYC Marathon sponsor footed the bill and hosted the interactive campaign for nearly eight hours.

      How it worked:
  • Photo taken at Marathon Health Expo: given business card with unique SMS number
  • Walk to Times Square and enter SMS number
  • System sends back message saying when your photo will post on the billboard
  • Image posts and you take photos and video of yourself in Times Square and have people ask “Why are you on the Billboard?”
  • Cross ” be on a Times Square billboard” off your bucket list
  • Next Marathon: Boston with the Dana-Farber Marathon challenge team. Helping to cure cancer by running. Last year the team raised $4.5 million for innovative cancer research at Dana-Farber.



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