Wave your Hands in the air…

Carlton Screen Advertising in 2007 deployed an interactive advertising system that placed Sony’s eye toy into Movie Theaters. In the video below you can see that the application has its flaws (even with a marketing manager yelling out directions) nevertheless it sure looks fun. As the home theater is slowly killing the Movie Theater, community interactivity could be a great way to bring people back.

Imagine this system being installed to all major theater chains as a way for movie goers to “choose their own adventure” during the movie. Much like the Web 2.0 movement of connecting communities it would be great if Movies tapped into consumers need to have unique experiences. In a previous life as a Walt Disney World Cast member I’d often wittiness families disembark “Buzz Lightyear’s Space Ranger Spin” with huge smiles on there faces. Why?, because they got to interact with what historically was a passive ride experience. For Kids/Adults to have control gave each a seemingly unique experience in a controlled linear plot line.